This is fantastic news. Many of you will remember the significant strides forward the club made in its marketing and public profile when Owen initially became involved three or more years ago. His enthusiasm and vision will be key in helping us start generating brilliant and engaging content to promote our club, clearly communicate all that we do, and celebrate the incredible achievements of our members, players, and supporters.

How We'll Get Started: Content Champions Needed!

In the first instance, the focus will be on creating simple and easy ways to share content consistently across all different aspects of the club. To do this effectively, we need your help!
We are looking for volunteers in each section (e.g., Senior Men, Vixens, Minis, Juniors, Supporters Group) to act as content champions. Your simple role will be to regularly gather and share key information from your section with Owen and the marketing team, ideally at regular points through each week. This will ensure great content gets shared effectively across all our channels to promote the great things happening.

Initial Marketing Focus
To get the ball rolling quickly, our initial content focus areas will be:
1. Match Day Content (Fixtures, Teamsheets, and Results)
We need to keep everyone up-to-date with match-day information for every section:

• Senior Men: Announcing weekly fixtures, publishing teamsheets, and sharing results.
• Vixens (Women): Announcing weekly fixtures, publishing teamsheets, and sharing results.
• Juniors (Age Grade): Announcing upcoming matches, festivals, and training updates.

2. General Club Promotion

• Upcoming Club Events and Event Successes: Promoting what's on and celebrating successful gatherings.
• Sponsor Related Content: Highlighting our fantastic partners and showing them the value of their support.
• Enticing New Visitors: Simple but effective ways to encourage more people to come down to the club on match days and for other rugby-specific events.

If you're interested in volunteering to be a content champion for your section, or have any brilliant ideas to share, please reach out to Owen directly using marketing@clitheroerugby.com or using the dedicated comms channels we’ll shortly be introducing.

Let's work together to give our club the promotion it deserves!